Airline E-Commerce

Airlines need to improve the quality of their services constantly due to shifting loyalties of their customers and reduced product differentiation. The need to improve services is not limited to the airports and aircrafts; carriers also need to understand their customers’ needs along the full spectrum of travel -- right from purchasing tickets to arriving at the destination. But for the Airline industry that operates on paper-thin margins, retaining high levels of customer experience is a challenge. Airlines have to move beyond the traditional levers of cost and revenue management to drive deeper levels of efficiency.

SonnetECOM solution accelerator combines Airline e-commerce consultancy with ready-to-deploy widgets which can reduce the time to market to implement the consultancy recommendations. SonnetECOM consultancy helps airlines incorporate the right set of features and functionalities into their e-commerce channels to strengthen the direct distribution for reduced overheads. SonnetECOM consultancy offers evaluation, analysis and rating of an airline' website vis-à-vis websites of the market leaders as well as recommendations for making it an award winning website. Sonata’s airline website review methodology rates an airline’s website using more than 120 odd criteria based on parameters such as those depicted in the figure below :

 

 

 

Sonata’s Airline e-commerce delivers unmatched benefits to airlines, including :